In 2010, HeineJones designed a brand identity, beverage packaging and website for Pachamama Wine Company.

PachaMama, is a small family owned wine company established in 2010. It's founder, with over 30 years experience in the wine industry helped create and nurture some of Australia and New Zealand's most successful brands, including among others - Catalina Sounds, Mojo and Rockbare also designed by HeineJones.  

The name Pachamama comes from the Inca earth goddess who brings fruit to the vine and joy to the world. The distinctive brand identity and wine label design pays homage to the goddess Pachamama in the use of leaf-like shapes that appear on the label and in the joyful design and arrangement of typography. The striking black and white label, has considerable standout on the shelf, resulting in successful sales for this new brand.