In 2009 HeineJones designed a new website for Allens Arthur Robinsons lawyers.

AAR is an international law firm with offices throughout Australia and Asia. HeineJones worked with Sydney based corporate identity and communications company – D5C to implement a comprehensive visual standards manual program and website design, to provide brand identity guidelines and raise the profile of the professional visual image of the company.

The visual standards as set out by HeineJones provided valuable direction and reinvigorated the established AAR brand identity. HeineJones designed a new graphic device derived from the company's symbol and established a unique graphic language and greater visual scope for expressing the brand identity.

The AAR website incorporated the new visual standards to great effect and demonstrates a commitment by HeineJones to deliver high quality design outcomes on time and within a project budget.