Client: Freedom Furniture
Scope: To design and implement a visual identity program for a major Australian furniture retailer. A twelve month design program culminating in an extensive roll out of the identity on a national scale. The outcome was increased sales growth, and market share immediately following the launch of the new identity.
Timeline: Delivered on time. January to December 2007
Location: All Freedom stores Australia wide.
Team: Mike Heine, Steve Jones, Kim Beckers, Krista Malloch in association with Sydney alliance partner – D5C Corporate Identity and Communications.