HeineJones have collaborated with long time client - Westgate Community Initiative Group (WCIG), in several branding and publication projects.

Established in 1986, WCIG has a long history in the delivery of innovative and high quality employment services for those in the community who experience the greatest levels of disadvantage. The organisation has experienced steady growth in recent years and now has several offices and training facilities in the western and northern suburbs of Melbourne.

HeineJones developed a bold new identity and visual standards for WCIG in 2003 which established a platform for the future growth of the brand and provided the necessary tools for the development of an innovative suite of publications and brands.

Editorial design for publications such as annual reports; training guides and brochures; event invitations and marketing presentations, represents a small portion of the total scope of works HeineJones have produced for WCIG.

The editorial design approach taken by HeineJones has evolved with the personality and growth of the organisation. From humble beginnings to industry leaders, the publications produced for WCIG have subtly mapped the journey taken by the organisation. Layout, font and colour palettes have evolved while retaining the core identity components of the organisation’s brand. The innovative design initiated by HeineJones has ensured WCIG has remained relevant and interesting in a rapidly changing industry.