HeineJones worked with Criterion to develop a new corporate livery for the company’s marketing and sales needs.

HeineJones integrated elements from the existing Criterion identity and applied a fresh new colour palette and type treatment. The scope of work included the visual identity; stationery collateral; introduction and product brochures; Powerpoint presentation and interactive .pdf catalogue; printed catalogue; packaging design; website and e-news template.

Since the launch of the new visual identity program, website and collateral material, this Victorian based company have establishing a second office in NSW. Sales staff now approach their responsibility with a renewed confidence and pride in the presentation of their organisation.