In 2010 HeineJones created a new brand identity and website design for leading business consultants, Indec Consulting.

Indec is a management advisory firm to all levels of government and to the transport, mining, utilities, banking and telecommunications sectors. Services include financial and economic analysis, benchmarking and efficiency improvement programs, and asset, program and engineering management. HeineJones have a long standing relationship with Indec having worked with the client for over 10 years. This history, acquired knowledge and dedication ensured HeineJones was the preferred designers for the new Indec branding and website.

HeineJones developed the new brand identity for Indec to reflect a renewed confidence and direction for the organisation. A smart new colour palette, visual language and inverted letter 'i', forming an exclamation mark, signaled a strong statement to industry and gave the company a renewed sense of vigor.

The inverted letter i graphic was also utilized creatively in several brand sentences featured on the website.

The website project, designed and managed by HeineJones, was delivered on time and within the project budget. HeineJones collaborated with the client to develop the navigation, design, photo selection, and construction of the website.

The completed website while simple in it's design, effectively presents a professional and credible image for Indec.